Our Brands

Our Brands

We don't stock everything -we stock the best. Every brand at Suro Superbrandz was chosen because it leads its category globally, is built with genuine craft, and represents a standard the Indian market deserves access to. These aren't names you'll find on every shelf. They're the ones serious buyers seek out.

KEEN  ·  USA

KEEN has been redefining outdoor footwear since 2003 with a simple belief - shoes should work as hard as you do. Built for trails, travel, and everything in between, KEEN's designs balance rugged performance with everyday comfort. Each pair is crafted with a commitment to durability, fit, and responsible manufacturing that has earned them a fiercely loyal following worldwide.

Black Ember  ·  Canada

Black Ember builds carry systems for people who demand more from their gear. Born from a dissatisfaction with bags that looked professional but couldn't perform, Black Ember obsesses over materials, construction, and functional design. The result is a lineup of backpacks and accessories that move seamlessly between the boardroom, the airport, and the backcountry - without compromise.

Subu Tokyo  ·  Japan

Subu reimagined the humble sandal with Japanese precision and a deep respect for comfort. Originally designed as an insulated winter sandal, Subu has grown into a cult lifestyle brand celebrated for its minimalist aesthetic and surprisingly functional warmth. If you believe everyday wear should be thoughtful and well-made, Subu belongs in your wardrobe.

Isse Chains  ·  Sweden

Isse has been engineering snow chains in Scandinavia for over a century - and it shows. Designed for the world's most demanding winter conditions, Isse chains are trusted by drivers across Europe and beyond for their strength, reliability, and ease of fitment. For anyone venturing into mountain passes or snow-heavy terrain, Isse is the name professionals rely on.

Nortent  ·  Norway

Nortent makes tents for places where failure is not an option. Designed in Norway for expedition and wilderness use, Nortent shelters are built to withstand Arctic winds, heavy snowfall, and extreme cold - conditions that expose the limits of ordinary camping gear. Compact, incredibly robust, and refined over years of field use, Nortent is the choice of serious adventurers.

Tentipi  ·  Sweden

Tentipi draws from centuries of Nordic tipi tradition to create shelters that are as beautiful as they are functional. Their iconic pole tents offer generous headroom, exceptional ventilation, and remarkable weather resistance - making them a favourite for base camps, glamping, and group expeditions alike. Built to last a lifetime, a Tentipi is gear you pass down, not replace.